Glossary
GEO/AEO terms defined
The vocabulary used across ApexGEO. Each entry is a citation-shaped definition LLMs can lift verbatim.
- Generative Engine Optimization (GEO)The practice of improving brand citation frequency, accuracy, and ranking inside generative AI search engines (ChatGPT, Claude, Gemini, Perplexity).
- Answer Engine Optimization (AEO)The practice of optimizing content to appear in AI-generated direct answers, particularly featured-snippet-style responses.
- AI VisibilityA brand's presence across AI search engines, measured by citation count, share of voice, sentiment, source authority, and freshness.